Black Friday - Buy One, Give One
It’s Black Friday. Traditionally, it’s the busiest shopping day of the year. The official start to the Christmas shopping mayhem. Black Friday to me epitomizes the height of consumerism. I love a bargain as much as the next person, but I’m not a fan of what it represents. It feels unnecessary and wasteful which is something that I think one tends to notice more once they’ve made a commitment to consuming less.
We all know that it’s important to be grateful for what we have and to give back to the community, but somehow this need feels even more amplified during the Christmas season. That’s why I’m not bringing our customers a mega discount deal this Black Friday. I’m giving you an opportunity to give back. For every Fialuna Menstrual Cup purchased on our website between November 30 and December 31, we will donate a menstrual cup to someone in need.
Period poverty is real. I think for many of us, it’s really difficult to believe that here in the UK, someone cannot afford a £2 box of pads or tampons. However, the problem is widespread. A study by Plan International UK found that 1 in 10 girls cannot afford to buy menstrual products. The study also found that there were other groups of girls that struggled to buy menstrual products and had to purchase less suitable products due to the cost or ask a friend to borrow products. In addition to affordability issues, the study found that nearly half of girls age 14-21 are embarrassed by their period. I believe that we can blame embarrassment and taboo for the length of time if it has taken for period poverty in the UK to come to light. First, you have to admit you are on your period and then, you have to tell someone you can’t afford menstrual products. Those are two big steps to take when period shame and taboo still exist.
Freedom4Girls is a UK registered charity actively supporting women and girls in both the UK and in East Africa who struggle to access safe menstrual hygiene protection by offering not just disposables, but environmentally-friendly, washable reusables and menstrual cups. Through the generosity of their supporters, they are able to purchase materials for washable period packs, collect and distribute donated period products and provide much needed menstrual hygiene management education. Freedom4Girls has been a driving force in creating the nationwide period poverty awareness campaign and they are at the heart of policy-influencing discussions surrounding period poverty. Fialuna is a proud partner of Freedom4Girls and our Buy One, Give One campaign will support their efforts to eradicate period poverty. Placing an order for a menstrual cup or plastic-free period starter kit and we will donate a cup for someone in need for each purchase.**
**Offer valid until midnight 31 December 2019.
If you would like to learn about other ways you can support Freedom4Girls please visit their website here.